SEOs Ugly Duckling: HTTP Response Headers

Far too often, SEOs tend to get caught up in strictly SEO tasks in their day-to-day routines – keyword research, meta tag optimization, link building and analysis, etc. As the types and natures of SEO tasks continue to evolve, the more technical aspects of website...

Duplicate Content: the symptoms, the causes, the treatments.

In SEO there are many obstacles to ranking – first and foremost your competitors, who are fighting you for the top 10 spots in the search engine results pages (SERPs). Then there are the ever-changing Google rules which you must follow in order to comply with their...

TV Network Performance in Organic Search

Introduction/Methodology Entertainment is a vastly large search playing field, covering millions of keywords and equally as many websites competing for search traffic in the top 10 results; millions of entertainment-related search queries are performed every day. This...

Backlink Analysis for Optimal SEO

Introduction Incoming backlinks stand out as one of the most important factors that enable a favorable rank in Google SERPs (search engine results pages). One of the three core areas of SEO (the other two being keyword management and on-page optimization), backlink...

Ecommerce Keyword Performance and Trends in Natural Search

An in-depth analysis of brand, descriptive, and comparison keyword performance in various retail verticals, for different types of websites, and how it translates to SEO The purpose of this study is to understand the impact of Ecommerce keywords within Google’s...
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